New Requirements for Adding a Site to AdSense

<div dir="ltr" style="text-align: left;" trbidi="on"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdmGgHRq8AIs5b8itkX5N6E9H0kMto8KiN8ZDJgqRv2b_RFl3wPDS0NNHaIVOuWrLtGZRd_gUiVzvau9AQJSyR5U8tuyOxqkbwF6trpmr5rn_UFFGF0_NXDR8DIG75LLDnnuBmsn0_u6E/s1600/ApproveSiteSign.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="800" data-original-width="470" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdmGgHRq8AIs5b8itkX5N6E9H0kMto8KiN8ZDJgqRv2b_RFl3wPDS0NNHaIVOuWrLtGZRd_gUiVzvau9AQJSyR5U8tuyOxqkbwF6trpmr5rn_UFFGF0_NXDR8DIG75LLDnnuBmsn0_u6E/s400/ApproveSiteSign.jpg" width="235" /></a>Have all you publishers out there been following the Inside AdSense blog? No? Then you should be. That's where you find news for all the new changes that have been happening in AdSense.<br /><br />In the last few months, there have been questions in the help forum about AdSense asking for non-host publishers to submit their additional websites for approval. Back when I first saw these questions, there was no available help information, and nothing in my own account to indicate that AdSense "suddenly" wanted to verify any new site we added. Non-host publishers used to be able to add their new sites to their account, verify them, and place ads on them without getting secondary approval for the site.<br /><a name="more"></a><br /><br />That meant it was up to the publisher to ensure their sites didn't violate any policies. Unfortunately, that also meant that publishers who weren't up-to-date on the policies, or who didn't understand the policies often put ads on sites that were not suitable.<br /><br /><br />Just recently, AdSense released a news flash indicating that from hence forth, new sites added to publisher accounts would first be reivewed and approved (or rejected) before they could be used for AdSense (<b><a href="https://adsense.googleblog.com/2018/10/continuing-to-strengthen-quality-of.html" rel="nofollow" target="_blank">see the Inside AdSense blog post</a>,</b> and check out the video for more information).<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz7Mm1J_hmndmWd8ovjIs9UZWifiiRmACsoVqS31Q_T8qMt7Jvr32Gp92gIbNYs6QqZ_ab98Fx0RKKM5scGl0vlLW1eYYCfKUrVuVeCIsQ1X0cX1Y5V1_AcP-DY72tV0MwJYOxJN5l8tQ/s1600/NotApprovedTryAgain.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1021" data-original-width="532" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz7Mm1J_hmndmWd8ovjIs9UZWifiiRmACsoVqS31Q_T8qMt7Jvr32Gp92gIbNYs6QqZ_ab98Fx0RKKM5scGl0vlLW1eYYCfKUrVuVeCIsQ1X0cX1Y5V1_AcP-DY72tV0MwJYOxJN5l8tQ/s400/NotApprovedTryAgain.jpg" width="207" /></a>From my point of view, that was a good move and was, actually, something that some of us have been asking them to do for years now. Over the years, too many publishers have had disabled accounts because they stuck ads on sites that had severe policy violations.<br /><br />At least now, there should be less of that, and perhaps those publishers who don't read the rules regularly will start to do so before submitting their new sites.<br /><br />How the process works seems to be pretty similar to how an upgrade works. When you want to add a new site, you should see an option to submit the new site. The requirements for a new site are the same as they are for signing up for AdSense, or for submitting a host account upgrade. From what we can tell, the same policies apply, and the same time frames apply. Since AdSense indicates they want sites that have been active for 6 months, with sufficient content, that's probably going to apply as well.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheLY-uYHzVq_nahbzPg8R836AoHNjMpGyG0ct_TPOTgbnY4w5_LS8sflRwpptofhap8A3LtSZE9i7ouruDN8R3vOwF541eeJwuI9dn28S2c_viGf5lJq5jV0j-FP9qn9sWMupUmxA58yg/s1600/Approved.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="804" data-original-width="804" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheLY-uYHzVq_nahbzPg8R836AoHNjMpGyG0ct_TPOTgbnY4w5_LS8sflRwpptofhap8A3LtSZE9i7ouruDN8R3vOwF541eeJwuI9dn28S2c_viGf5lJq5jV0j-FP9qn9sWMupUmxA58yg/s320/Approved.jpg" width="320" /></a>At the moment, my own account doesn't appear to have been <br />updated, but it will eventually. When AdSense makes changes to how things work in your AdSense account, they don't often roll it out all at once, so if you don't see this change in your AdSense account, you probably will before too long.<br /><br />This "feature" may not make some publishers very happy (particularly those who create MFA sites, and those who create sites to sell to others), but it's going to make the advertisers happy (you know, they're the guys who pay for the ads), and I would think that it's going to make long-time publishers with better quality sites happy too.<br /><br />At least with this change, only sites whose contents fit AdSense guidelines will be showing ads. And may even prevent some publishers from "buying" unqualified websites.<br /><br />This update, in the end, is good for publishers (both new and long-term) AND good for advertisers!<br /><br /><br /><div style="text-align: right;"><br /></div><div style="text-align: right;"><span style="font-size: x-small;">posted by J.Gracey Stinson </span></div></div>

New Requirements for Adding a Site to AdSense

Have all you publishers out there been following the Inside AdSense blog? No? Then you should be. That's where you find news for all the...

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AdSense Alert - New Formats Need Attention!

<b>Have you seen the new AdSense ad formats yet? If not, you can find out about them and see them in the official "<a href="http://adsense.blogspot.com/2010/08/new-look-for-adsense-for-content-ad.html">Inside AdSense</a>" blog. You'll definitely want to pay attention here folks.</b><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNb6iJ2LENWWNXHVZE514YRv9oI40p97OVTIzYtUTB2Hm90OrWLWZ3cbLJ6L0YtQA86AjdIjK83fzfC6gYmPNwDb9OjzVYZJhy6N8OC7It7quCPydK42eURdmkePg9sDnRasy0suQFjXk/s1600/Snap1082.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="56" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNb6iJ2LENWWNXHVZE514YRv9oI40p97OVTIzYtUTB2Hm90OrWLWZ3cbLJ6L0YtQA86AjdIjK83fzfC6gYmPNwDb9OjzVYZJhy6N8OC7It7quCPydK42eURdmkePg9sDnRasy0suQFjXk/s400/Snap1082.jpg" width="400" /></a></div><br /><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_p6rwbF05rMnDT1xe07-5oFCOgVQLhJI82t7lQFvyCbVfZglYjRvL6rRdNqKMlv0ze-7oHYsQAKMeef3mtEONwaap4OJATHz8o5ns_mzoaCZHHHBj4h-Znyi2Qd9avkTo6fsj4na3z5E/s1600/ShockedStickGirl.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_p6rwbF05rMnDT1xe07-5oFCOgVQLhJI82t7lQFvyCbVfZglYjRvL6rRdNqKMlv0ze-7oHYsQAKMeef3mtEONwaap4OJATHz8o5ns_mzoaCZHHHBj4h-Znyi2Qd9avkTo6fsj4na3z5E/s400/ShockedStickGirl.jpg" width="212" /></a></div>If you haven't looked at your own site lately, you might want to go and ogle your own ads. Last week I noticed the leaderboard ads on my site were in the new format, but it gave me something of a shock to realize that this new format (which I wasn't expecting) made the ads look too much like the content on my site. That's because I use a blended palette for my text ads, with no border. The background is the same colour as my site, so is the text and title, with the links being the same colour as normal site links (blue). I realized right away that I'd need to change my ad colour selections because of this new format that AdSense has released. Am I happy about it - nope, not at all. I would much rather that adsense release the ad format, but gave publishers a choice of whether or not to use it, or to stay with the old style ads. As it stands now, if publishers don't pay attention to their ads on their own sites, they may end up being disabled for having ads that look like content, which is against AdSense Program Policies - or at the very least, receive a warning about their ad style. I would hope that AdSense would issue warnings to publishers, since they are the ones who instituted this change with no prior notice to publishers.<br /><br /><b>So, my warning to ALL publishers </b>is to check your sites and look at  your ads carefully to ensure they don't look like your content too much, and also double check the new formats to ensure they don't look like the ads from other advertisers. In the image posted on the Inside AdSense blog, the square ad formats appear to resemble ads from at least one other ad serving platform - a fair bit more than they did before.<br /><br /><b>It's up to publishers to ensure their sites, ad styles and ad placements do not contravene policy, so spend some time this week checking your own sites for this new ad format - and take action before they have to issue you a warning...or worse, simply disable your account.</b>

AdSense Alert - New Formats Need Attention!

Have you seen the new AdSense ad formats yet? If not, you can find out about them and see them in the official " Inside AdSense " ...

Read more »